PPC stands for Pay Per Click. It is an advertising model that means brands pay platforms such as Google for every click they receive. It is great for quick website traffic increases and lead generation.
With PPC you can easily track your return on ad spend (ROAS) to most effectively use your advertising budgets.
Google Ads is the biggest PPC advertising platform in the world at the moment and is the most used in Thailand and South East Asia by a significant majority.
Pay Per Click works instantly and in real-time. This contrasts with SEO, which builds up your ranking organically on search engines like Google. Combined, both PPC and SEO are effective marketing activities.