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The Thai Canal is an ambitious project to build a shipping canal through the south of Thailand. It is envisaged that such a canal would improve transportation in the region, similar to the Panama Canal and Suez Canal. Spunky Digital was tasked with the development of the branding and website for the project as it enters the important feasibility study phase. The brand needed to be instantly recognisable, convey trust, Thai national identity and make sense in the context of international shipping. The website is multilingual in English and Thai, and is a clean and modern design that fits with the brand identity.
Spunky Digital created an instantly recognisable and strong brand for the upcoming Thai Canal project.
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